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What is McDonald's Safety Campaign?
'McDonald's Safety Campaign' was launched in September 2015 to settle an advanced safety culture in the industry and raise safety awareness in the employees.
Starting from 2016, McDonald's has jointly performed a variety of activities such as training riders together with the Seoul Metropolitan Police Agency, promoting transportation safety-oriented cultures, raising transportation safety awareness. Besides, McDonald's took both pedestrians and drivers into consideration to adopt safety facilities in advance and promote safe drive-thru cultures. Furthermore, as of 2019, McDonald's held a participation campaign based on the drive-thru system for drivers and pedestrians to be aware of traffic safety in their daily lives and to promote safe transportation culture within the region.
- McDonald's and Seoul Metropolitan signed a MOU on the 'Safety Campaign.'
- McDonald's had a MOU ceremony to establish safety-oriented cultures in cooperation with the Seoul Metropolitan Police Agency on November 15, 2016.
Since then, McDonald's has conducted safety training programs for McDelivery riders by regions jointly with Seoul Metropolitan Police Agency, Seoul Gangnam Police Station, Busan Jin Police Station, and Busan(Korea) Occupational Safety and Health Agency. McDonald's held an agreement ceremony to establish safety-oriented cultures in cooperation with the Seoul Metropolitan Police Agency on November 15, 2016. Since the MOU ceremony, McDonald's has spread the safety of the McDelivery and McDrive platform and also unrolled diverse activities for expanding safety-oriented culture. - Signed a MOU on 'Safety Campaign.'
- On June 3, 2019, McDonald's signed a MOU with Seoul Volunteer Center and LOUD, a research center for public communication to expand transportation safety-oriented culture.
For the effective implementation of the campaign, McDonald's developed 'Safety' pictogram icons for the 3.3.3 message (▲stop for three seconds ▲watch out for three places ▲ 3km/h), speed limit sign, and pedestrian crossing sign, all of which are slated to be installed at McDonald's restaurants nationwide. Besides, McDonald's is planning to cooperate with Seoul Volunteer Center to raise people's awareness of the 'Safety Campaign' in Seoul.