Introduction
to the Brand
The world's number one food service company, McDonald's
Nearly 1.7 million employees are currently working at about 34,000 restaurants in 119 countries around the globe. McDonald's, which provides 69 million customers with quality products and services every day is a Quick Service Restaurant(QSR) that every person across the globe love. McDonald's, as the world's top food service enterprise, remains fully committed to becoming "our customers' favorite place and way to eat by providing them with better experiences.
The first Step of McDonald's Korea
- Do you remember how Seoul grabbed global attention with the hosting of 1988 Summer Olympics?
- McDonald's first met customers in Korea in 1988 when the Seoul Olympics was held. Since then, McDonald's has been Korea's beloved restaurant with its world-famous menus such as BigMac, French Fries and Happy Meal.
- The Grand Opening of Apgujeong restaurant, the first McDonald's one in Korea.
- McDonald's opened its first Korea restaurant in Apgujeong, a rising trendy neighborhood. Hundreds customers in line celebrated the successful start of McDonald's in Korea, which showed McDonald's potential for sustained growth in Korea.
- We keep on advancing.
- McDonald's has been contributing to job creation in Korea by have been closely collaborating with domestic partners and currently hiring 15,000 staff members. McDonald's has been supporting domestic enterprises such as Ottogi and Maeil. McDonald's will continue to transform itself into the customers' favorite place by providing them with the best products and services at reasonable prices.
McDonald's
Corporate History
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2020
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2022
McDonald 's Korea holds 'Boseong Green Tea Pork Burger Festival. '
Kiwon Kim assumes the role as CEO of McDonald's Korea.
Electric McDelivery bikes fully deployed in all directly owned restaurants.
'My McDonald 's Rewards ' loyalty Program is officially launched. -
2021
Korea 's very first Tandem Drive-Thru restaurant is launched by McDonald's Korea.
The 'Taste of Korea ' Project is launched.
The 'BTS meal ' is globally launched.
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2020
A 'Future-oriented, environmentally-friendly 'restaurant opened at Goyang Samsong.
The 'Best Burger ' system dedicated to elevating Burger taste and quality is deployed.
Antoni Martinez assumes the role as CEO of McDonald's Korea.
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2022
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2010
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2019
All McDelivery Bikes have been replaced with eco-friendly electric bikes in Jeju and Gwangju.
2019 An MOU is signed with Seoul City to adopt green electric scooters. -
2018
McDonald's becomes an official sponsor for the 2018 Pyeongchang Winter Olympics.
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2017
The 'Signature Burger,' a premium homemade burger is launched nationwide.
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2016
McDonald's Korea unveils its first 'Experience of the Future' restaurant at Sangam DMC.
The Supreme Shrimp Burgers & Shrimp Beef Burgers make their first debut. Joo-yeon Joh becomes the CEO of Hankuk McDonald's. -
2015
The 'Signature Burger,' a premium homemade burger, is introduced for the first time.
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2014
The '1955 Burger,' a premium homemade burger is launched.
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2013
McDonald's celebrates its 25th anniversary of operation in Korea.
Joe Erlinger assumes the role of McDonald's CEO.
The 'Happy Burger' campaign is launched.
'Soccer Class with Dad' and 'Soccer Class for children from multicultural families' both kick off. -
2012
The 'Happy Value Menu,' a new menu platform is launched.
McCafé, an innovative service platform is introduced (June 26th). -
2011
The Soccer Toolkit, an online soccer manual, is launched.
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2010
McDonald's Korea tops the National Customer Satisfaction Index and Quick Service Restaurant.
The Quarter Pounder with Cheese is launched in Korea.
The free Wifi service is adopted in all McDonald's restaurants in Korea.
McDonald's Korea starts to provide free Wi-Fi service to all restaurants nationwide.
Sean Newton takes the position of the CEO of McDonald's.
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2019
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2000
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2009
McCafé, a premium coffee brand, is launched.
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2008
McDonald's celebrates its 20th anniversary of operation in Korea.
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2007
2007 McDelivery service kicks off.
The french fries are replaced with french fries with lower trans fatty acids.
Ronald McDonald Soccer Club, an afterschool program begins.
RMHC Korea founds Children’s Hospital School at the Yangsan Busan National University Children’s Hospital.
RMHC Korea develops a 'Comprehensive Program for Returning and Adapting to School' for children with tumors.
Ronald McDonald House Charities Korea is initiated. -
2006
McMorning is introduced in Korea.
Ronald McDonald Soccer Club kicks off. -
2005
24-hour open service starts.
Children's Hospital School is established at Yonsei Severance Children's Hospital.
McLunch is introduced in Korea. -
2003
The McSpicy Shanghai Burger (*Shanghai Spicy Chicken Burger) is launched.
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2009
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1900
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1997
The Bulgogi Burger hits McDonald's stores.
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1995
The 100th franchise opens in Yeongdong.
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1992
The Drive-Thru is adopted for the first time in the industry in Korea.
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1988
The first McDonald's store opens in Apgujeong, Korea.
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1997
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2000
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2017
Global McDelivery Day is celebrated on July 26 to support the global launch of McDelivery with UberEATS.
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2015
McDonald’s USA launches the All Day Breakfast.
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2003
McDonald’s first global advertisement campaign, "i’m lovin’ it" is launched in Munich, Germany on September 2.
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2002
McFlurry Desserts are added to McDonald’s Canada menu.
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2017
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1990
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1993
The world’s first McCafe´ opens in Melbourne, Victoria, Australia.
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1990
January 31, 1990 The first McDonald’s restaurant in Moscow opens. On its opening day, more than 30,000 customers are served.
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1984
January 14, 1984 Ray Kroc, Founder and Senior Chairman of the Board of McDonald's Corporation, passes away.
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1983
Chicken McNuggets are added to all domestic U.S. restaurants' menus.
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1975
The Egg McMuffin is added to the menu.
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1974
The first Ronald McDonald House opens in Philadelphia.
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1973
The Quarter Pounder and the Quarter Pounder with Cheese are added to the menu.
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1968
The Big Mac is added to the menu.
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1965
The Filet-O-Fish sandwich is added to the menu.
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1961
McDonald’s System, Inc. purchases the rights from the McDonald brothers for $2.7 million.
Hamburger University opens in Illinois. -
1956
Fred Turner, future McDonald's Chairman is hired to work as a counterman.
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1955
Ray Kroc opens his first McDonald's store.
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1954
Ray Kroc visits the McDonald brothers.
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1949
French Fries replace potato chips, and Triple Thick Milkshakes are added to the McDonald's menu.
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1948
The menu is reduced to nine items, and the restaurant is reopened.
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1940
The McDonald brothers open McDonald's Bar-B-Q restaurant.
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1993